If you are running a law firm website, you may be wondering what to do to make the most of the limitless potential of online world. Literally millions of people are fund online looking for services that you offer. But as there are lots of fishes in the sea, building a website only won’t attract the traffic you desire. So what should you do? Here are the top things successful and best law firm websites owners are doing to make the most of their sites.
Up Front Expertise
You may be tempted to place a description about your expertise on “About Us” page. But, current practices in the law firm SEO state that putting your capability right on home page is known to be the best method to attract clients because your expertise has lots of keywords which will help you enhance your SEO and achieve a high search ranking result. Additionally, the people who look for businesses online, especially attorneys, usually offers the home page once-over and in case they do not like what they observe, they move on and don’t stop ever. If your exceptional expertise is hidden many pages in, people who could most advantage from it might never see it.
Multimedia is the King
There was a time when you could set up a site easily with a collection of written contents that was very well optimized and helped you achieve the success that you desired. Now, however, you just won’t get the traffic that you desire without using multimedia. Multimedia includes podcast episodes, YouTube videos, clips of your service being reviewed on news, or everything else which requires the users to simply “click play” or network with your website.
Comply with the SEO Best Practices
Still there are many websites offering the black hat SEO advices, even if it can make you banned from the Google search and damage your site’s reputation. For example, don’t stuff keywords. Keywords stuffing mean using single term again and again throughout your contents even if it does not make sense or put in any value to the readers, just to boost ranking.
Lots of people who make websites get so much involved with contents generation side of this process that they just forget all about the analytics. Analytics is known to be a fancier word meaning for monitoring the website data. Analytics tracker either comes with your site platform, or it can be accessed using Google Analytics. This data set, either way will show you that who is visiting, where they belong to, when they’re stopping, how many repeated visitors you’ve, etc. This is quite valuable information which will help you to target your contents.
Make Navigation Simple
Don’t just send your visitors to a rabbit track of links within many more links to make them reach where they should be. Instead, if you’ve an article on the site with some more articles that relate with it, put a sidebar which says “related articles” to help them easily access more data and information.